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This chapter of the Quran was revealed in the last days of the Makkan period. In the beginning the Prophet used to address the people as ‘O my people’ or ‘O my community’. But when, in spite of completion of the arguments, the people did not accept him, he addressed them as ‘You who deny the Truth’. At this stage, in fact, this is a statement of repudiation and not the utterance of a missionary call.